JOY
Engineering Efficiency at Scale
JOY — a crypto-enabled travel booking platform — was facing fragmented back-end operations with inefficient supplier coordination and booking fulfilment pipelines, and needed an enterprise-grade digital presence for institutional partnerships and large-volume B2B clients.
VITA-M embedded at the operations layer to redesign JOY's supply chain workflows using AI-assisted automation — reducing manual touchpoints in inventory management, vendor communication and booking reconciliation. In parallel, we built an enterprise digitisation roadmap covering CRM integration, data reporting infrastructure and client-facing portal design.
AI Supply Chain
Automated vendor coordination, booking reconciliation and real-time inventory sync.
Enterprise Ops Layer
CRM integration, reporting dashboards and B2B portal design for institutional travel clients.
Digitisation Roadmap
Phased enterprise digitisation plan — from MVP workflows to full-stack ops infrastructure.
Launch Identity
Social content and visual identity for app launch targeting crypto-savvy global travellers.