Sunrise Lifts
Lifting a Brand Into the Digital Age
Sunrise Lifts had a strong product range but a fragmented B2B sales approach and limited presence in newer markets. The brand needed to move beyond its existing geography, formalise its commercial model and build a communication strategy that spoke directly to builders, architects and real-estate developers.
VITA-M designed a structured B2B business model for Sunrise — defining pricing tiers, partnership frameworks and commission structures for channel partners. Simultaneously, we built a market expansion roadmap identifying target cities and the tailored messaging strategy required for each. Social content anchored in trust, technical authority and regional affinity supported the outreach.
B2B Model Design
Channel partner tiers, pricing structures, co-marketing framework for builders and contractors.
Market Expansion
Roadmap for Hyderabad, Vijayawada, Tirupati and Guntur — messaging tailored per market.
Instagram Strategy
Education + aspiration approach: elevator types, safety authority, regional cultural hooks.
B2B Trust Content
'Builders Trust Sunrise' series: case studies, feature posts and technical credibility content.